What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the i...
File Size: 461 KB
Print Length: 257 pages
Publisher: Kogan Page; 2 edition (May 3, 2011)
Publication Date: May 3, 2011
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF ePub TXT ebook
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