Marketing From The Heart: A Guide To Cause Related Marketing For The Small Business

By Peggy Linial | DMCA

Cause Related Marketing is the partnering of a for profit business and a nonprofit organization to better serve each through name recognition, and greater revenues for both. These are true win-win situations. This book is geared specifically for the small business and the small community nonprofit. You will see step by step how to select a charity to work with, how to generate publicity, and give ...

Paperback: 192 pages
Publisher: Morpheus Pubns; 1st edition (March 2003)
Language: English
ISBN-10: 0971248613
ISBN-13: 978-0971248618
Product Dimensions: 5.8 x 0.5 x 8.8 inches
Amazon Rank: 4660961
Format: PDF Text djvu book

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reviews: Those of you who've read any of my marketing books know that I'm a great advocate of piggy-backing your marketing onto a worthwhile cause. The synergy this creates raises significant money for your chosen charity (often more than the group could rais...

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